The Texas City Management Association (TCMA)
Presents
The 2012 William “King” Cole Effective
Local Government Series
ADDRESSING
THE FUNDAMENTALS
OF CITY MANAGEMENT
- Who Should Attend?
- New city managers
- Assistant city managers
- Department heads
- College and university students
- Those who aspire to become a city manager
- YOU!
William "King" Cole Session II
is Sold Out
Agenda
Thursday, March 21
7:30 – 8:00 a.m. 
Registration and Continental Breakfast
8:00 – 8:15 a.m.
Welcome
Sheryl Sculley, City Manager, City of San Antonio
8:15 – 8:45 a.m.
Making the Connection
This session will discuss collaboration and networking opportunities that are key elements to the city management profession.
Moderator: David Harris, Executive Director of Support, City of Schertz
8:45 – 10:00 a.m.
Leadership
Addresses ICMA Practice Groups 1 (Staff Effectiveness), 2 (Policy Facilitation),
5 (Quality Assurance), 6 (Initiative, Risk Taking, Vision, Creativity, and Innovation), 8 (Democratic Advocacy and Citizen Participation), 14 (Advocacy and Interpersonal Communication), 17 (Integrity), and Ethics
What skills are necessary for you to be an effective and respected leader of your staff, advisor to your city council, and servant to your citizens? How can you
inspire and motivate those you lead and serve?
Allen Bogard, City Manager, City of Sugar Land
10:00 – 10:15 a.m.
Break
10:15 – 11:45 a.m.
Communicating Effectively Both Internally and Externally
Addresses ICMA Practice Groups 8 (Democratic Advocacy and Citizen Participation), 14 (Advocacy and Interpersonal Communication), and 16 (Media Relations)
Everyone agrees that it is essential for city officials to develop good communication skills to deliver the city’s message. But what specifically are those skills, and how do you go about developing them?
Greg Sowell, Communications Director, City of Richardson
11:45 a.m. – 1:00 p.m.
Luncheon
1:00 – 2:15 p.m.
Balanced Lifestyles: Managing Expectations
Addresses ICMA Practice Group 1 (Staff Effectiveness), 17 (Integrity), and 18 (Personal Development)
In a profession where there is no such thing as a nine-to-five, Monday-through-Friday schedule, how do you balance all the aspects of your life that need attention— professional, family, social, and personal?
Brian Brook, City Manager, City of Forney; Lynda Humble, City Manager, City of Rowlett; and Ed Thatcher, City Manager, City of Heath
2:15 – 2:30 p.m.
Break
2:30 – 4:00 p.m.
Economic Development and Growth Issues
Addresses ICMA Practice Group 3 (Functional and Operational Expertise and Planning), 4 (Citizen Service), and 5 (Quality Assurance)
Understanding the basic principles of service delivery in community and economic development while determining citizen needs and providing responsive, equitable services to the community.
Matthew Lewis, CNU-A, Planning and Development Services Director, City of San Marcos
Friday, March 22
8:00 – 8:30 a.m.
Continental Breakfast
8:30 – 10:00 a.m.
Human Resources and City Management
Addresses ICMA Practice Groups 3 (Functional and Operational Expertise and Planning), 4 (Citizen Service), 5 (Quality Assurance), and 12 (Human Resources Management)
This session explores the purpose and role of human resources and demonstrates how an effective human resources department assists city management in proactively addressing issues relative to talent acquisition and retention, employee relations management, training/development, and workplace conflict—all of which are facilitated through two-way communication.
LaShon Ross, Deputy City Manager, City of Plano
10:00 – 10:15 a.m.
Break
10:15 – 11:45 a.m.
New City Managers’ Experiences: Be Careful What You Wish for…
Addresses ICMA Practice Groups 3 (Functional and Operational Expertise and Planning), 4 (Citizen Service), and 5 (Quality Assurance)
Newly appointed city managers discuss their experiences as “new kids on the block” and describe what they wished they would have known before their appointment.
Opal Mauldin-Robertson, City Manager, City of Lancaster; Trey Yelverton, City Manager, City of Arlington; and Jason Little, City Manager, City of Melissa
11:45 a.m. – Noon
Questions and Answers
Noon
Adjourn
Session II —
Advanced
March 21-22, 2013
Hyatt Regency,
San Antonio
Session II—Advanced
March 21-22, 2013
Hyatt Regency
San Antonio
