The Texas City Management Association (TCMA)
The 2014 William King Cole Effective 
Local Government Series


  • Who Should Attend?
  • New city managers
  • Assistant city managers
  • Department heads 
  • College and university students
  • Those who aspire to become a city manager 
  • YOU!

Thursday, March 27

7:30 – 8:00 a.m.
Registration and Continental Breakfast

8:00 – 8:15 a.m.
TCMA President Dan Johnson, City Manager, City of Richardson

8:15 – 8:45 a.m.
Making the Connection
Discuss collaboration and networking opportunities that are key elements to the city management profession. 
Moderator: Shanna Sims-Bradish, Assistant City Manager, City of Richardson

8:45 – 10:00 a.m.
Addresses ICMA Practices Groups 1 (Staff Effectiveness), 2 (Policy Facilitation), 5 (Quality 
Assurance), 6 (Initiative, Risk Taking, Vision, Creativity, and Innovation), 8 (Democratic Advocacy and Citizen Participation), 14 (Advocacy and Interpersonal Communication), 17 (Integrity), and Ethics
What skills are necessary for you to be an effective and respected leader of your staff, advisor to your city council, and servant to your citizens? How can you inspire and motivate those you lead and serve?
Bill Keffler, TCMA Life Member and retired City Manager, City of Richardson

10:00 – 10:15 a.m.

10:15 – 11:45 a.m.
Communicating Effectively Both Internally and Externally
Addresses ICMA Practices Groups 8 (Democratic Advocacy and Citizen Participation), 
14 (Advocacy and Interpersonal Communication), and 16 (Media Relations)
Everyone agrees that it is essential for city officials to develop good communication skills to deliver the city’s message. But what specifically are those skills, and how do you go about developing them?
Tom Hart, City Manager; and Amy Sprinkles, Marketing Director, City of Grand Prairie

11:45 a.m. – 1:00 p.m.

1:00 – 2:15 p.m.
Balanced Lifestyles: Managing Expectations
Addresses ICMA Practices Groups 1 (Staff Effectiveness), 17 (Integrity), and 18 (Personal Development)
In a profession where there is no such thing as a nine-to-five, Monday-through-Friday schedule, how do you balance all the aspects of your life that need attention—professional, family, social, and personal?
Brian Brooks, City Manager, City of Forney; Jennifer Fadden, City Manager, City of Colleyville; and Ed Thatcher, City Manager, City of Heath

2:15 – 2:30 p.m.

2:30 – 4:00 p.m.
Economic Development and Growth Issues
Addresses ICMA Practices Groups 3 (Functional and Operational Expertise and Planning), 
4 (Citizen Service), and 5 (Quality Assurance)
Understanding the basic principles of service delivery in community and economic development while determining citizen needs and providing responsive, equitable services to the community.
Gary Greer, City Manager; and John Land, Director of Economic Development and Tourism, City of Farmers Branch

Friday, March 28

8:00 – 8:30 a.m.
Continental Breakfast

8:30 – 10:00 a.m.
Human Resources and City Management
Addresses ICMA Practices Groups 3 (Functional and Operational Expertise and Planning), 4 (Citizen Service), 5 (Quality Assurance), and 12 (Human Resources Management)
This session explores the purpose and role of human resources and demonstrates how an effective human resources department assists city management in proactively addressing issues relative to talent acquisition and retention, employee relations management, training and development, and workplace conflict—all of which are facilitated through two-way communication.
LaShon Ross, Deputy City Manager, City of Plano 

10:00 – 10:15 a.m.

10:15 – 11:45 a.m.
Technology and Transparency
Addresses ICMA Practices Groups 7 (Technological Literacy), 8 (Democratic Advocacy and Citizen Participation), 16 (Media Relations)
This session explores how technology is reshaping the way government agencies operate, changes in service delivery, information sharing, and the way citizens interact with their government.
Greg Sowell, Communications Director, City of Richardson

11:45 a.m. – Noon
Tying it All Together
Shanna Sims-Bradish, Assistant City Manager, City of Richardson


Session II 

March 27-28, 2014
Renaissance Dallas Richardson Hotel
March 27-28, 2014
Renaissance Dallas Richardson Hotel
Session II Advanced